Privacy Policy
Last Updated: January 2026
West Ham Bed and Breakfast ("we," "us," "our," or "Company") operates the westhambedandbreakfast.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related content, functionality, and services offered (collectively, the "Site").
Please read this Privacy Policy carefully. By accessing and using this Site, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
1. Information We Collect
We collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, IP address, and any other information you voluntarily provide through forms or communications.
- Automatic Data: When you visit our Site, we automatically collect certain information about your device and browsing behaviour, including pages visited, time spent on pages, links clicked, and referral sources.
- Cookie Data: Information collected through cookies and similar tracking technologies (see Cookie Policy section below).
- Usage Data: Information about how you interact with the Site, including clicks, searches, and engagement metrics.
2. How We Use Information
We use the information we collect for the following purposes:
- To improve, maintain, and optimize the Site's functionality and user experience.
- To conduct website analytics and understand user behaviour patterns.
- To track affiliate conversions and performance metrics related to casino and gambling affiliate partners.
- To send you relevant content, updates, and promotional materials (where you have consented).
- To comply with legal obligations and prevent fraudulent activity.
- To respond to your inquiries and provide customer support.
3. Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track user behaviour and Site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor clicks and conversions to casino partners for commission purposes.
- Marketing Cookies: Enable targeted advertising and retargeting campaigns.
Cookie Opt-Out: You may disable cookies through your browser settings. However, disabling essential cookies may impair Site functionality. To opt out of analytics tracking, visit your browser's privacy settings or use third-party opt-out tools. You may also opt out of affiliate tracking by declining non-essential cookies upon Site entry.
4. Third-Party Links
Our Site contains links to third-party websites, including non-Gamstop casinos and affiliate partners. We are not responsible for the privacy practices, content, or security of these external sites. When you click on links to third-party websites, you leave our Site and are subject to their respective privacy policies.
We strongly recommend reviewing the privacy policies of any casino or affiliate partner before providing your personal information. We have no control over how these third parties collect, use, or protect your data.
5. Your Rights
Under UK GDPR and UK Data Protection Act 2018: You have the right to:
- Access your personal data held by us.
- Rectify inaccurate or incomplete personal data.
- Request erasure of your personal data (right to be forgotten).
- Restrict processing of your personal data.
- Object to processing, including for marketing purposes.
- Request data portability in a structured, commonly used, and machine-readable format.
- Lodge a complaint with the Information Commissioner's Office (ICO).
For Users in the US: Depending on your state of residence, you may have additional rights under applicable privacy laws (e.g., CCPA for California residents).
To exercise any of these rights, please contact us using the information provided in the Contact Us section below.
6. Data Retention
We retain personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. Typically, we retain:
- Personal Data from Forms: Until you request deletion or for the duration required by legal obligations (minimum 3 years for tax and affiliate purposes).
- Analytics Data: Up to 26 months (standard Google Analytics retention).
- Affiliate Tracking Data: As long as necessary to process commissions (typically 12 months minimum).
- Cookie Data: As defined by individual cookie expiration dates (typically 12-24 months).
You may request deletion of your personal data at any time, subject to legal retention requirements.
7. Contact Us
If you have questions, concerns, or wish to exercise your rights regarding this Privacy Policy or our data practices, please contact us at:
Email: privacy@westhambedandbreakfast.co.uk
We will respond to all data subject requests within 30 days of receipt, in accordance with applicable data protection legislation.
Note: This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. We encourage you to review this page regularly for updates. Your continued use of the Site following any changes constitutes your acceptance of the updated Privacy Policy.